Sales communication curriculum

Learn the language
of persuasion.

Structured frameworks, word-for-word scripts, and conversational guides — built by practitioners for professionals who want to communicate more effectively in sales.

Explore curriculum → How it works
Course overview — 7 modules
01 Cold Call Opener Script Free sample
02 Discovery Call Framework Module
03 Objection Handling Playbook Module
04 6-Touch Follow-Up Sequence Module
05 Closing Scripts by Buyer Type Module
06 Voicemail Script Swipe File Free sample
07 LinkedIn Outreach Scripts Module
📞 Cold calling
🎯 Discovery
🛡 Objection handling
📧 Email sequences
🤝 Closing
📣 LinkedIn outreach
📄 PDF format
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Available materials

Each module is a self-contained PDF guide you can study and apply immediately. Preview a demo before accessing the full material.

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The Full-Cycle Sales Communication Bundle

Every framework you need — from first contact to closed conversation — organized as a structured curriculum in a single package.

  • Cold call openers and voicemail frameworks
  • Discovery call guide with 30 diagnostic questions
  • Objection-handling reference (17 common objections)
  • Six-email follow-up sequence with timing notes
  • Closing scripts adapted to four buyer archetypes
  • LinkedIn outreach templates and message flow
Preview demo →
📞
Free sample
Cold Call Opener Script
A pattern-interrupt opener that earns 30 more seconds and a real conversation. Includes 3 variations for different contexts.
3 script variations Preview demo →
🎯
Module
Discovery Call Framework
30 questions arranged as a diagnostic conversation — uncovers real pain, establishes priority, and creates natural urgency.
30 guided questions Preview demo →
🛡
Module
Objection Handling Playbook
17 common sales objections with structured, word-for-word response guides. Covers pricing, timing, loyalty, and more.
17 objection responses Preview demo →
📧
Module
6-Touch Follow-Up Sequence
A six-email follow-up framework with subject lines and send-timing guidance. Each message takes a different angle.
6 email templates Preview demo →
🤝
Module
Closing Scripts by Buyer Type
Four closing scripts matched to four buyer archetypes: the Analyst, the Driver, the Amiable, and the Expressive.
4 closing frameworks Preview demo →
🔁
Free sample
Voicemail Script Swipe File
Five short voicemail scripts engineered to generate callbacks. Under 25 words each, immediately usable.
5 voicemail scripts Preview demo →
📣
Module
LinkedIn Outreach Scripts
Connection requests, first messages, follow-ups, and InMail templates written for natural conversation — not broadcast spam.
8 message templates Preview demo →
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Straightforward by design

No courses to complete, no videos to watch. Structured, practical written guides you can apply immediately.

Step 01
Browse the curriculum
Each module is clearly described. Start with a free sample to get a feel for the format and depth before going further.
Step 02
Preview the demo
Every module has a preview so you can read the structure, see the format, and decide if it fits your workflow.
Step 03
Download and study
You receive a clean, formatted PDF. Read at your own pace. Annotate it. Adapt it to your own context and product.
Step 04
Apply and iterate
Put the framework into practice on real conversations. Return to the reference materials anytime — access never expires.
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What readers say

Feedback from SDRs, account executives, and founders who have applied these frameworks.

"

The objection playbook alone changed how I handle tough calls. The vendor-loyalty reframe is something I use every week now.

Marcus T.Account Executive, SaaS
"

I was improvising every discovery call before this. The framework gave me a structure I could actually learn from and improve over time.

Priya R.SDR, B2B Services
"

As a first-time founder running my own sales, these guides helped me understand what a professional conversation actually looks like.

Daniel K.Founder, Early-stage startup

Ready to study the
craft of selling?

Preview any module for free before committing. No account required to browse.

View demo samples →
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Common questions

What format are the materials in?
All materials are delivered as clean, formatted PDF files — optimized for both screen reading and printing. No special software required.
Are these scripts industry-specific?
The frameworks are written for B2B sales and use deliberately neutral language so they can be adapted to any product, service, or industry. Simply substitute your own context where indicated.
Can I share these with my team?
Yes. These are educational materials, not software licenses. Once you have access, you can share them freely within your organization.
What does the demo preview include?
Each demo includes the table of contents, the introduction, and a representative sample section so you can evaluate the depth and style before proceeding further.
How are the materials delivered?
Delivery is instant and digital. You receive a download link immediately after access is granted. Your link does not expire — you can return to download at any time.
Who created these materials?
These scripts and frameworks were developed through real-world B2B sales practice — patterns learned across hundreds of calls and conversations, not theory from a textbook.